AdMob Says Served 35 Million Adverts to iPhone Users
Mobile advertising agency, AdMob says that it served over 35 million ads on this popular device in August. The company’s new rich media ad units designed for the iPhone have been live for just over a month and now have a reach of more than 100 million impressions worldwide each month.
“The iPhone clearly demonstrates how mobile advertising is evolving to become a rich, interactive environment for advertisers to engage with consumers. Advertisers want to reach this valuable audience of consumers on the iPhone and are looking for a partner with the quality reach, scale and technology necessary to help them take advantage of the unique capabilities and context of this device,” said Omar Hamoui, founder and CEO, AdMob. “We are seeing a real impact across our larger mobile ad network as advertisers discover mobile through the iPhone, run successful campaigns and come back again with even more of their budget.”
AdMob’s innovative new iPhone ad formats take advantage of the context and capabilities of the device to blend graphical display ads with one of eight iPhone-specific actions such as one-touch access to the app store, maps to view relevant locations, audio to listen to content, or the ability to view video. The two most used iPhone-specific ad actions in the first month were one-touch access to the Apple apps store and to play a video.
AdMob served its first ad unit on an iPhone in September 2007 and launched its new global iPhone ad marketplace with ads specifically designed for the device in July 2008. AdMob has served more than 38 billion ads in 160 countries and territories since the company was founded in 2006, including more than 3.6 billion ads in August 2008. More than 5,500 publishers are a part of AdMob’s network worldwide, giving the company unparalleled reach.
Posted to the site on 9th September 2008
