Amobee Media Systems Signs Global Agreement With Vodafone
Mobile advertising agency, Amobee Media Systems says that it has signed a Global Framework Agreement ('GFA') with Vodafone, to supply the Amobee media system solution to any one of the Vodafone operating companies and partners worldwide.
"Vodafone is a leading global top-tier operator, and we are very pleased to serve as one of the primary mobile advertising suppliers," said Patrick Parodi, Chief Marketing Operator for Amobee Media Systems. "The mobile screen as the new advertising medium of the 21st century will revolutionize how advertisers reach consumers worldwide, and we're committed to help Vodafone grow its mobile advertising business globally."
"Amobee's solution can help advertisers successfully execute their brand communications strategies on mobile," said Frank Boulben, Director of Strategic Marketing and Commercial Planning, Vodafone Group. "The Amobee media system already effectively supports a number of our operating companies as they execute on their mobile advertising strategies."
Amobee works with Vodafone in Spain, Greece, Italy and the Czech Republic, delivering advertising on Vodafone live! as well as services such as ad-funded peer-to-peer SMS and games.
Vodafone became a minority investor in Amobee Media Systems at the end of 2007.
Posted to the site on 9th September 2008
