Sybase 365 Lauches New International MMS Delivery Hub
Sybase 365 has launched a global Multi-media Messaging Exchange - the MMX 365, which the company says will offer true international MMS message exchange.
“Today, businesses operate as part of a global economy - so providing our customers with seamless mobile services regardless of geographic location is paramount,” said Marty Beard, president of Sybase 365. “Sybase 365 is the global leader in SMS and with the launch of MMX 365, the company expands its North American leadership in MMS into the global MMS ecosystem.”
A number of complex technology challenges must be addressed in order to provide a global MMS solution, including the establishment of a reliable, secure underlying IP network, the ability to provide flexible protocol support and the ability to support a variety of networks, operators and handsets. The international inter-operator MMS Hubbing service acquired by Sybase from Cable&Wireless in an agreement announced in July this year has been combined with Sybase 365’s own US-based MMS Exchange.
Operators can choose to connect to MMX 365 via a secure IP connection or via GRX. Routes between the USA operators and the rest of the world will be incrementally deployed in the coming months.
Posted to the site on 10th September 2008
