Phonevalley Opens Offices in Asia-Pacific
The mobile marketing agency, Phonevalley says that it has opened a hub-office in Singapore and offices in China and India. The company says that its APAC presence will help the agency offer to regional brands and advertisers mobile campaigns which will better fit with their local marketing objectives and clients requirements.
Alexandre Mars, Phonevalley CEO and Publicis Groupe Head of Mobile, explains: "We are committed to deliver the best in class mobile advertising campaigns in the Apac region. Being on the ground will facilitate our work and help our clients leverage the great returns that are available through mobile. It will also help us interact more easily with all Apac-based Publicis Groupe agencies. I look forward to building up great opportunities on mobile for our partners and customers in the region."
Devashish Sarkar is appointed as Phonevalley’s Regional Director for the Apac region. He has an extensive consumer marketing and media experience in companies such as BBC Worldwide, British American Tobacco, Philip Morris and Tupperware, and has worked in China, India, Indonesia and Singapore.
Analysts foresee that mobile advertising expenditures in key Apac markets all together will total US$6.9 billion in 2012, up from US$738 million in 2007. This should be higher than the US or Western Europe spends.
Phonevalley was founded in 2001 and acquired by Publicis Groupe in 2007.
Posted to the site on 6th October 2008
